Adobe Analytics Business Practitioner Practice Exam

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Which statement is correct regarding different segment models in Adobe Analytics?

  1. Repeating and Instance models yield identical visit counts

  2. Non-Repeating Instances always yield fewer page views

  3. Using the Repeating model never results in more views than the None model

  4. Instance models do not record data on returning users

The correct answer is: Non-Repeating Instances always yield fewer page views

The correct statement pertains to the nature of Non-Repeating Instances in segment models. Non-Repeating Instances capture unique occurrences without counting repeat actions within the same session. This means that whenever a user revisits a page, it does not contribute to the page view count in the same way that repeating instances would. As a result, Non-Repeating Instances typically yield fewer overall counts for page views because they focus solely on instances of unique actions rather than counting the total number of views, which would include repeats. This understanding helps clarify the differences in data segmentation and the implications for analysis within Adobe Analytics, emphasizing the importance of choosing the right model based on business objectives and reporting requirements. By recognizing how segment models function, businesses can make informed decisions about their data analysis strategies, ensuring they accurately capture the behavior of users across different interactions without inflation from repeat visits.