Adobe Analytics Business Practitioner Practice Exam

In Anomaly Detection, which trend patterns does the Daily Granularity algorithm heavily rely on?

1. 12-hour cycle and hourly cycle.

2. Weekday/weekend cycle and 24-hour cycle.

3. Weekly traffic trends and seasonal patterns.

4. Daily visitor growth trends and conversion rates.

The correct answer is: Weekday/weekend cycle and 24-hour cycle.

The Daily Granularity algorithm in Anomaly Detection focuses primarily on identifying deviations in data patterns based on the time of day and the differences between weekdays and weekends. It is designed to recognize regular patterns associated with a typical 24-hour daily cycle, which captures the variations in user behavior throughout the day, such as peak usage times or off-peak times. Additionally, by acknowledging the differences in traffic and usage between weekdays and weekends, this algorithm can more effectively identify anomalies specific to those time frames. This approach allows for a better understanding of expected daily performance metrics, helping to spot unexpected fluctuations that could signify issues or opportunities. The reliance on these specific cycles is crucial for accurate anomaly detection, as it ensures that the analysis is contextually relevant to the time of day and the day of the week. Other trends, such as weekly traffic trends, seasonal patterns, or conversion rates, while important to overall analytics, do not align as closely with the daily granularity focus which seeks to understand performance at finer temporal levels.