Adobe Analytics Business Practitioner Practice Exam 2026 - Free Business Practitioner Practice Questions and Study Guide

Bounce rate is a key metric in website analytics that measures how users engage with a site during their visits. It specifically refers to the percentage of single-page visits where users leave the site without further interactions or engagements after landing on that initial page. This means that if a visitor arrives at a web page, views it briefly, and then exits the site without clicking on any other links or performing any additional actions, that session is counted as a "bounce."

Understanding bounce rate is essential for evaluating the effectiveness of a landing page or content, as a high bounce rate might suggest that the page is not meeting the visitors' expectations or that it lacks compelling content that encourages them to explore further. Monitoring this metric can provide insights into user behavior and help inform strategies for improving user engagement.

In this context, other options do not accurately define bounce rate: the first option implies multiple page visits, which is not part of the bounce rate definition, the third option refers to average pages viewed, and the fourth one discusses new users, which are unrelated to the concept of bounce. Thus, the focus on single-page visits and interaction is what makes the provided answer correct.