Adobe Analytics Business Practitioner Practice Exam 2025 - Free Business Practitioner Practice Questions and Study Guide

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What is the function of the "Activity Map" feature in Adobe Analytics?

To visualize the bounce rate on a webpage

To highlight areas of high user engagement on a webpage

The "Activity Map" feature in Adobe Analytics serves primarily to highlight areas of high user engagement on a webpage. This tool provides a visual representation of how users interact with different elements on the page, allowing businesses to understand which components are attracting the most attention and engagement. By displaying click heatmaps or overlays on the webpage, it assists in identifying the most engaged areas, enhancing insights into user behavior and making it easier to optimize website design and content based on real user interaction.

This feature is particularly beneficial for analyzing the effectiveness of calls to action, navigation, and other interactive elements on the site, ultimately informing strategies to improve user experience and conversion rates. The visual cues may indicate whether users tend to focus on certain areas of the page, thereby allowing businesses to make data-driven decisions about layout and content placement.

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To track user clicks in real time

To measure page loading times

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